Diagrams in color, scales and combinations. Color theory
of process engraving. Experiments with color. Illustrations in full
color, and on various papers. Review questions; glossary;
bibliography.
=46.= =Lettering in Typography= By Harry L. Gage
Printer's use of lettering: adaptability and decorative effect.
Development of historic writing and lettering and its influence on
type design. Classification of general forms in lettering.
Application of design to lettering. Drawing for reproduction. Fully
illustrated; review questions; glossary; bibliography.
=47.= =Typographic Design in Advertising= By Harry L. Gage
The printer's function in advertising. Precepts upon which
advertising is based. Printer's analysis of his copy. Emphasis,
legibility, attention, color. Method of studying advertising
typography. Illustrations; review questions; glossary;
bibliography.
=48.= =Making Dummies and Layouts= By Harry L. Gage
A layout: the architectural plan. A dummy: the imitation of a
proposed final effect. Use of dummy in sales work. Use of layout.
Function of layout man. Binding schemes for dummies. Dummy
envelopes. Illustrations; review questions; glossary; bibliography.
PART VIII--_History of Printing_
=49.= =Books Before Typography= By F.
Pages:
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53