"Everybody
advertises, each one adapting his advertising to the needs of his
enterprises, as far as he knows how."
"That's true enough," he confessed. "But there are enterprises and
enterprises, you know."
"You can tell 'em, Sam," said I, "that I never put out a statement I don't
believe to be true, and that when any of my followers lose on one of my
tips, I've lost on it, too. For I play my own tips--and that's more than
can be said of any 'financier' in this town."
"It'd be no use to tell 'em that," said he. "Character's something of
a consideration in social matters, of course. But it isn't the chief
consideration by a long shot, and the absence of it isn't necessarily
fatal."
"I'm the biggest single operator in the country," I went on. "And it's my
methods that give me success--because I know how to advertise--how to keep
my name before the country, and how to make men say, whenever they hear
it: 'There's a shrewd, honest fellow.' That and the people it brings me,
in flocks, are my stock in trade. Honesty's a bluff with most of the big
respectables; under cover of their respectability, of their 'old and
honored names,' of their social connections, of their church-going and
that, they do all sorts of queer work.
Pages:
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61