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Locke, John

"An Essay Concerning Human Understanding"

As a man, by a yard, finds two
houses to be of the same length, to measure their equality by
juxta-position. Words have their consequences, as the signs of such
ideas: and things agree or disagree, as really they are; but we
observe it only by our ideas.
19. Four sorts of arguments. Before we quit this subject, it may
be worth our while a little to reflect on four sorts of arguments,
that men, in their reasonings with others, do ordinarily make use of
to prevail on their assent; or at least to awe them as to silence
their opposition.
I. Argumentum ad verecundiam. The first is, to allege the opinions
of men, whose parts, learning, eminency, power, or some other cause
has gained a name, and settled their reputation in the common esteem
with some kind of authority. When men are established in any kind of
dignity, it is thought a breach of modesty for others to derogate
any way from it, and question the authority of men who are in
possession of it. This is apt to be censured, as carrying with it
too much pride, when a man does not readily yield to the determination
of approved authors, which is wont to be received with respect and
submission by others: and it is looked upon as insolence, for a man to
set up and adhere to his own opinion against the current stream of
antiquity; or to put it in the balance against that of some learned
doctor, or otherwise approved writer.


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